This is a world full of products. Companies convince consumers the latest version of a product is a must buy. A great example of this is Apple’s iPhone. Every year or so, Apple releases a new upgraded version of the iPhone, and like most, I find myself excited when the latest iPhone comes out. Like millions of customers, I even do the pre-order thing. I go through all the registration screens as quickly as possible. Finally, I get to that last screen, excited to hit submit,